Cruz
Designing a more expressive financial experience for a new generation of users.
Project information for cruz renua
Services
- Product Design
- Brand Identity
- Motion Design
- Illustration
Industry
- Fintech
Recognition
- Behance Featured
- A more human financial product.
- Cruz was designed to challenge the visual language of traditional finance — creating a product experience that feels more accessible, expressive and culturally relevant.
Building personality into finance.
Typography, motion and illustration combined into a more distinctive financial identity across product and brand communication.
Designed as a scalable visual system.
A flexible identity built to move consistently across interfaces, campaigns and digital touchpoints.
Product-first interaction design.
Designed for speed, clarity and accessibility across mobile interactions.
Motion across the ecosystem.
A series of animated assets and visual systems extended the product language across campaigns, social media and digital experiences.
Designed for modern financial culture.
The final system merged branding, motion and product design into a unified experience built for a younger digital audience.
